Privacy Policy

Privacy Policy

Your Guide to All Things Privacy

1. All for you

Your data will only be used to benefit you and your shopping experience.

2. Our promise

You have our word that we’ll treat and protect your data like it’s our own.

3. Straight up

We’ll give it to you straight and keep you updated with what you need to know.

4. No small talk

Let us know your preferences - you decide what and how you hear from us.

5. Just the essentials

We won’t keep your data for no reason. If we don’t need them, we’ll delete them

Protecting your Privacy At Bluelondon, we’ve got your back when it comes to your style and those all-important personal details. Our customers are super important to us, which means protecting our customers by keeping their personal data and information secure at all costs is a main priority. We know the world of data security can be tricky, but we want you to be fully assured that everything you need to know when it comes to your personal information and how it’s used will be available to you up on request. 

HOW WE GET YOUR INFO

Most of the information you, the customer, provide us with happens when you’re engaging with us and our brand. This could be anything from browsing the site, to purchasing and registering for an account.

When creating and registering an account, you may provide us with personal information including your name, email address, delivery address, phone number, credit card details, date of birth and other general marketing preferences.

We may also receive information from you via you entering one of our competitions, participating in any feedback questionnaires around your shopping experience with us, or from any communication you may have with our customer services team.

WHAT YOU'RE USING (DEVICE INFORMATION)
When it comes to the technology you’re using to shop with, we collect device specific information which can include the model, operating system, unique device identifiers and mobile network information.
LOG INFORMATION
When you use our website or services, we automatically collect and store certain information in our server logs. This information can include details of what you search for, your internet protocol address (IP), device information such as operating system, browser language and date/time of any requests you make.
WHERE YOU’RE AT (LOCATION INFORMATION)
When shopping or engaging with our services we may use your IP address or location services from your device to geo-locate your approximate location. We do this to ensure we’re providing you with a relevant and optimum shopping experience with regards to everything from showing you the correct prices for your country, delivery methods and address options.